A website without traffic is like a store that no one walks in. If people don’t find your website on search engines like Google and Bing, how are they going to discover all the great products and services you provide?
That’s where SEO comes into play.
It helps your website become easier to find on these platforms, ultimately attracting new potential customers and increasing your business revenue!
Search Engine Optimisation (SEO), is the a set of techniques and improvements that can be done on any website in order to help search engines like Google and Bing to identify what the content of your website is about and how it is relevant for the user who is searching for something on the web.
Google and Bing are constantly evolving, and so do their systems and algorithms. These platforms want to keep improving the experience they provide to their users. That means when someone searches for “local plumber in Wellington”, they want the top results on the page to be 100% relevant to what the user actually wants to find.
To determine which websites will show up and their positions on the search results page, search engines ‘robots’ will crawl into your website pages to read if the content of that page is relevant to that topic.
SEO Services will help in that matter, helping these robots to read and understand your website content, making them relevant and consequently ranking higher on search results and being more likely to receive visitors.
Yes – most of the times.
Ranking higher on search engines depends on a few factors, SEO services will help search engines understand if your content is relevant for such search term. This doesn’t automatically mean your website will rank on top of the results.
When talking SEO, consider all websites on the internet being potential competitors for that specific search term. This means for your website to rank higher and win this ‘competition’ you will need a powerful content, SEO optimised and become relevant within that subject.
With that said, it’s important to understand some search terms are more competitive than others, therefore you may have higher chances to rank on low competition search terms rather than the most competitive ones.
For example, the search term “cleaners in Auckland” would be more competitive than “industrial cleaner specialist in Auckland”.
In the example above, if you operate an industrial cleaning business, the second search term would be easier for you to rank higher, since it’s more aligned to what you actually offer your customers.
This does not mean you will not be able to rank for super competitive search terms, once your website becomes super relevant, you will have a better chance at ranking higher for these terms and start winning on this game.
SEO Services play an important role if your intention is to win on this ranking competition.
Each SEO specialist or agency have their own cost structure. Some agencies charge per hour, some others charge per project on a monthly retainer, some do a mix of both models.
It’s important to understand that ranking higher on Google is a medium/long term play, and it may take a while for you to start seeing results.
This happens due to how search engines work, and the time they take to understand all changes made on your website.
SEO Services cost can vary a lot, depending on how competitive your business niche is and how deeper you want the SEO agency to go. Prices usually vary from $60 per hour, to about $1,000 monthly fee.
It’s important to notice that even though this may look like a high price, SEO services will help your website/business to be found online, what means that you will potentially receive many more enquiries and customers, what usually pays off within the first few months.
Once a good and professional SEO service is done, it’s not unusual to see so much traffic and new leads that our clients will actually struggle to cope with the amount of new leads they receive every day – which is obviously a good thing.
At F2F Digital we work on a mixed model pricing, depending on your niche, what is the current scenario for your website, and your current ranking positions.
We will tailor a proposal that will make sense to your business model and help your business grow in the most affordable way.
At F2F we will guarantee you will see your rankings moving up, and consequently increased incoming traffic to your website within the first six months. We want our clients to have a great experience with SEO, see results and increased profits/leads coming from their websites.
That’s our promise.
Our team is here to help your website perform well and bring the results you want!
Use the form below to ask us a question about SEO!
Our team of specialists will get back to you as soon as possible.