Local SEO is a strand of Search Engine Optimisation (SEO) services that focus purely on helping your Google Business Profile to rank higher when a user searches for a service you provide.
Researches say that about 65% of all web searches from 2021 were made from mobile, and only 35% from desktop on a worldwide level. Of course this metric may vary depending on your business niche and target audience.
Despite that, it is undeniable that a considerable amount of searches are coming from mobile. But what does that mean to you and to your company website?
The majority of smartphone users leave their ‘location settings’ turned on, what means whenever they search for something, Google and other platforms have a good idea of where the user is physically located at the moment they search for something.
To provide a better customer experience, search engines now bring up places on the map that matches to the search term you are looking for. All places listed on maps are also ranked from most relevant to less relevant, similarly to what happens with standard search results.
There’s where Local SEO comes into play.
Local SEO is a set of techniques and tasks to help Google understand that your business profile is relevant for such search term, therefore ranking your business listing on top of your competitors.
This will increase the chances of a prospect visiting your website, requesting directions or giving a direct call.
More visibility will likely bring you more customers, leads and/or sales. Boosting your business turnover and increasing the awareness around your brand.
Local searches are heavily based on the physical location of the user who is searching. But this doesn’t mean you don’t have a chance of ranking higher in this very competitive environment, a well optimised business listing increases your relevancy within Google, and can potentially bring more customers.
We all know ‘buy local’ is a huge movement in New Zealand. This means many of your business’ potential customers are looking to buy from a local provider.
This means Local SEO in New Zealand is a big thing. When not looking at this side of your business, you may be neglecting a huge volume of potential buyers.
Despite of bringing more customers or not, having a well optimised listing will help you stay on top of your competitors, indirectly increasing your brand awareness and being more visible to local customers.
They trust Google will provide the best results based on what they are searching. This means being on top of search results does not only bring more results, but is perceived by the user as a high-quality business, increasing your local reputation for the long run.
Prices for Local SEO can vary depending on how competitive is your niche in your location. The more competition, the harder will be to improve your rankings, therefore it can become more costly.
Contact us today and we will provide a free quote and initial analysis of your local listing performance, so at least you have an idea of what to expect in terms of costs and results.
At F2F our focus is to bring results to your business. Measurable results.
As soon as you contact us, we’ll do an initial analysis of your overall situation and what you can expect from our services.
As we move forward, you will be able see your local presence increasing. We use a set of professional tools to provide this information to you and you can rest assured that our work is bringing the expected results.
Drop us a message!
We are here to help you reach your goals.
Our team of professionals will evaluate your website and local positions free of charge, no obligation.
So you can have a better understanding if your business can benefit from local SEO services.